Copyright 2006 Jason Chew
Who else want to drive your website sales like crazy by following simple marketing strategies and tactics to promote your products?
If above sounds like you, then you should read on....
Often, we find it hard to market/sell your products to customers. There could be nothing wrong with our marketing strategies but we still don't get the sales. If you notice that alot of companies always give off free products and samples during promotions. You will ask yourself do giving off something free really works?
Everyone likes things that are free. Things that are given free are called freebies. If the things that you given to free to visitors to your website are useful and valuable, they become 'goodies'. Your visitors will come back to your website for more. Freebies can be used as the the 'virus' to provide the viral marketing effect. When visitors come to your website, try to give something valuable and quality to them, i.e the goodies. The objective here is to give them free good stuffs so that they will want more of them.
Together, there are 3 types of 'goodies' you can give for free:
Goodies #1 - Articles
Have articles on topic related to what you are selling given to free to visitors to your site or ezine directories. Your articles should include links that linked back to your website.If your article provide quality and valuable information that interest them, they will come back to sign up for your Opt-In list, or to purchase from you.
Goodies #2 - EBooks
Give eBooks to existing subscribers and people who signs up to your Opt-In list or newsletter. The eBooks can be bundled together with the things that you are selling or incentives for buying your products(see Bundled Bonuses).These eBooks should be on subjects that related and compliment your main subject. These will help them to 'addicted' for the subject and then you can come back to your website for more.
Goodies #3 - Bundled Bonuses
You can also bundled together other things (like softwares, eBooks and reports) with the things that you are selling.All these bonuses will have links pointing to your site, or have links in them that point to things you are promoting. You can use someone else goodies, i.e products from other people that you are given free or resell rights and free to redistribute, as bonuses to buying your products.You can use software available in the market to 'rebrand' them by inserting links that points to your website or products you are promoting or embedding a file that have information of your website and products.In this way, you will constantly reminds your visitors of your products and your site.
With all these in place, the next thing you ONLY need to do is to spread your 'infectious' goodies or drive traffic to where your visitors can get your free products and information. These can be done by again distributing your goodies through other people's channels and networks like publishing your articles on some ezine directories or give your free eBooks or softwares in public domain.
Remember givers get! You need to give first before you can take your profits. Give your goodies as freebies to drive your sales crazy! |
